EXPOSURE PR was appointed by BMW Sydney to initiate a PR and Marketing campaign for 12 months.
This included generating press for BMW, securing sponsorship opportunities, organising corporate breakfasts and launching the new BMW 3 Series model to the Australian Market.
Campaign Example: EXPOSURE created a dynamic and elegant ‘Winter Wonderland’ themed event to launch the BMW 3 Series to over 500 VIP’s including celebrities, press and the motor industry in Sydney.
Results: The launch generated significant coverage in key lifestyle, social and motor press including Vogue, The Financial Review, The Sun Herald, The Sunday Telegraph, Men’s Style and GQ.
Client Testimonial: ‘EXPOSURE is a unique agency that thinks outside the square. The agency organises our events/launches, publicity and celebrity attendance when required. They have always achieved fantastic results. Their professionalism and social grace is much admired.’ Mr. Stephen Gregory, Marketing Manager, BMW Sydney.
The Macallan 1824 Series Campaign
EXPOSURE launched The Macallan 1824 Series to the Australian market. The brief was to create a dynamic integrated communications campaign to build brand awareness for the leading premium whisky brand and educate Australians about the new luxury range.
Campaign Example: The PR strategy was devised to consist of a unique launch event of the luxury range and to amplify the credentials of the premium brand in targeted media. We invited 200 journalists and whisky connoisseurs to the Shangri-La Hotel for an informative tasting and beautiful evening. Award-winning Head Chef Matthew McCool, matched exquisite canapés to each of the expressions to highlight the flavours of The Macallan 1824 Series luxury range.
Results: The Macallan 1824 Series hosted an exceptional launch event which was covered in 17 national print publications, 31 online publications and 15 posts on social media throughout the launch event. The generated PR value was $308,100 (4 month campaign) with a potential audience reach of 8 million.
Barilla Pasta - Largest Cooking Program in Australia
The world’s leading pasta brand, Barilla, approached EXPOSURE PR to develop the brands largest integrated marketing campaign in Australia.
The launch of the campaign consisted of a national cooking demonstration program, Casa Barilla cooking events, traditional public relations and various trade and consumer activities. Our brief was to communicate effectively the authenticity, passion and rich Italian heritage of Barilla to the Australian market and reinforce the brands position as Italy’s number one pasta brand.
Highlight: As part of the campaign, we developed the largest cooking class program ever undertaken in Australia. Following the excellent PR coverage we generated for the exceptional success of the Casa Barilla Cooking School in Sydney, we replicated the special master classes in all capital cities across Australia. The ambitious plan consisted of a stellar line-up of professional Barilla Italian chefs who educated over 10,000 consumers across the country on the culinary art of cooking simple, Italian cuisine.
Testimonial: ‘Since the launch of Barilla into the Australian market, we worked with EXPOSURE PR and embarked on the strongest, most creative and vigorous PR campaign to date.’ Stated Mr Terry Ryan, Managing Director of Barilla Australia and New Zealand.